Backed by data, gathered by Trend Hunter. This will be your back pocket go-to for conquering chaos and innovating ahead.
Brands are tapping the potential of cannabis or hemp root in skincare products
Trend – Brands interested in entering and advancing in the cannabis market are looking for untapped ingredient potential. Cannabis root and hemp root, which have been used in Traditional Chinese Medicine, are gaining popularity for their health benefits, as well as their sustainability—for they are often upcycled.
Insight – Given the popularity of the health and wellness movement in North America, contemporary consumers are looking for solutions that will support their body and alleviate any strain and stress. Whether it is a physical or mental problem, individuals are emphasizing holistic solutions in this space. Driven by general curiosity, they are looking for innovative and interesting ingredients that have a historic or cultural background.
High-quality loungewear sets cater to the acceleration of comfort wear
Trend – Comfort clothing has become enormously popular as people remain restricted in the outdoor activities they can take part in, and brands are responding with luxurious loungewear sets that allow for both comfort and style.
Insight – There are a number of reasons consumers are currently prioritizing comfort in their day-to-day lives. The primary reason is that with more professional and recreational activities now taking place in the home, consumers are less inclined to impress others in fashionable clothing. Another important one is that with the ongoing stress that consumers have dealt with considering the disruptions to their lives, uncertainty about the future and economic hardship–comfort clothing gives consumers one less thing to worry about as they try to manage their new lives.
Face covering are integrated into clothing items for ease of use
Trend – Clothing brands are integrating face masks and coverings into their items in order to protect users from viruses and bacteria, as well as protect others from the users. These mask- equipped items come in everthing from shirts to antimicrobrial jackets.
Insight – Though people around the world have become accustomed to wearing masks to limit the spread of COVID-19, in some regions the practice is less of a habit than in others. For consumers who tend to be more forgetful, or who just want ease-of-access, health precautions that are integrated into their clothing allow them to go about their days while still remaining safe.
Designers are proposing solutions that address the absence of physical touch
Trend – The term “skin hunger” is a phenomenon popularized during the COVID-19 pandemic and it’s prompted by the lack of physical touch for long periods of time. In turn, designers are showcasing various concepts and products that simulate hugging or other actions that bring comfort.
Insight – Many are vehemently practicing social distancing during the COVID-19 pandemic and as time goes on, the feelings of loneliness due to the lack of physical contact intensify. In order to not become too distressed, consumers are looking for safe and responsible ways to mitigate this. As a result, many opt-in for viable alternatives that allow them to feel less lonely, and when this need is met, individuals are more comfortable and content.
Mycelium-based packaging offers and eco-friendly alternative to plastic
Trend – Packaging derived from mushrooms is making waves as brands look to offer or use more environmentally friendly alternatives to wasteful plastic and cardboard packaging. Mycelium-based packaging materials are biodegradable and have significantly lower carbon emmissions than their plastic counterparts.
Insight – As consumers begin to take climate change more seriously, they’re examining their own impact and the micro and macro ways that they can make changes to reduce it. Eco- conscious consumers are changing everything from the transportation they use to the everyday items they buy in order to reduce their impact and alleviate some of the consumption guilt they feel.
Millennials are increasingly moving out of cities amid the COVID-19 pandemic
Trend – Developments and products, and campaigns that involve escapist or non-city living are being targeted with Millennial preferences in mind. These come as this generation begins moving back to suburbs, rural areas or vacation-like destinations due to the circumstances surrounding COVID-19.
Insight – The last several months have brought about mass changes around the world, and one of those is the moves that North American Millennials in-particular are making away from city living. Whether it’s to do with high living costs or no longer worrying about inconvenient commutes due to the influx of remote work, many Millennials cannot justify living in expensive, populated areas when they can no longer afford to amidst reduced wages and job losses. Within this migration, this generation is seeking products and services that cater to their specific preferences.
Artifical intelligence-powered hygiene products are on the rise
Trend – The use of smart technology in the formulation or application of products related to cleansing is on the rise as consumers’ self-care routines become more thorough and precise. These products include everything from toothbrushes to cleansers
Insight – When it comes to self-care, consumers are increasingly focused on custom and optimized products and formulations. Their growing knowledge of ingredients and tools in this space, fueled by personal research and social media, has resulted in consumers seeking out the most effective and efficient personal care routines possible.
Artifical intelligence-powered hygiene products are on the rise
Trend – The use of smart technology in the formulation or application of products related to cleansing is on the rise as consumers’ self-care routines become more thorough and precise. These products include everything from toothbrushes to cleansers
Insight – When it comes to self-care, consumers are increasingly focused on custom and optimized products and formulations. Their growing knowledge of ingredients and tools in this space, fueled by personal research and social media, has resulted in consumers seeking out the most effective and efficient personal care routines possible.
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